A client's silence after delivery is almost never a rejection. It's inattention: the email slipped by, got opened on mobile between two meetings, then forgotten. Your job is to make approval easy, not to insist.
1. First, check whether they opened it
Before following up, know where you stand. If they never opened the delivery, the problem is the email, not the photo: resend it, change the subject, try another channel.
With xFer you see the status of each delivery (opened, downloaded, approved). You follow up knowingly instead of shooting in the dark.
2. First follow-up: short and useful
After 3 to 4 days, a simple message: "Hi, your delivery is ready here [link]. Let me know if everything works for you, or if you'd like an adjustment." No blame, just a reminder and a clear call to action.
Put the direct link. Every click saved increases your odds of a reply.
3. Give a soft deadline
If still nothing after a week, add a reason to reply now: "I'm closing the project Friday, let me know before if you want a retouch." A deadline creates action without pressure.
If a link expiry is set, that's also a natural deadline you can remind them of.
4. Make approval one click away
The real lever: don't ask the client to "reply to approve". Give them a button. A delivery page with an "approve" button gets a sign-off far more often than an email waiting for a written reply.
It's built into xFer: the client approves in one click on the page, and you get the confirmation. Less friction, more approvals.
In short
Check the open, follow up short, set a soft deadline, and above all make approval clickable. You get a yes without ever looking pushy.