A great shoot badly delivered leaves a client unsure. An anonymous WeTransfer link, a messy Drive folder, a caption sent separately: at that moment, all your work boils down to a generic screen. Delivery isn't a logistical detail, it's the last touchpoint, the one people remember.
1. Prepare your files before you send anything
Clearly separate the deliverables: web JPEGs, high-resolution JPEGs, and the RAWs if agreed. Name files legibly (not IMG_4821), ideally with the project name and a sequence number.
Decide in advance what's included in the package and what isn't. A client downloading clearly organised files feels taken seriously.
2. Deliver on a page, not on a link
A transfer link sends files. A delivery page frames your work: your name, a note for the client, the photos presented cleanly. It's the difference between a vendor and a studio.
That's exactly what xFer does: you drop your files, you get a page in your brand where the client downloads, approves in one click and tells you if a retouch is off. You also see when they opened it and downloaded everything, with no blind follow-ups.
3. Frame validation and revisions
The classic trap: the client replies with ten scattered messages and vague requests. Frame it. Ask for an explicit sign-off and, if needed, a precise revision request, photo by photo.
Also set the number of included revisions in the quote. A delivery that builds in validation avoids most of the back-and-forth.
4. Anticipate expiry and backups
Tell your client the link's expiry date, and always keep your own master copy. Never rely on the delivery tool as your only backup.
A clear expiry also protects you: you don't host hundreds of GB indefinitely for clients who already downloaded everything.
In short
Clean files, a page in your brand, framed validation, announced expiry. Four habits that turn a delivery you endure into proof of professionalism, and that bring your clients back.