WeTransfer is a great tool for firing off a file quickly. But use it to deliver a client project, and your entire body of work gets reduced to a generic screen, sometimes with a full-page ad, at the exact moment your client forms their final impression of you.
What your client actually sees
Put yourself in their shoes: they click, land on a page that isn't yours, a brand that isn't yours, maybe an ad, then a download button. Nothing there tells the story of your work or your professionalism.
The content might be excellent, but the packaging says "interchangeable vendor", not "studio worth remembering".
The hidden cost of an anonymous link
An anonymous link tells you nothing: you don't know if they opened it, downloaded it, or approved it. You either follow up blind or don't dare follow up at all. And it doesn't carry your name, so it doesn't work for you: there's zero chance a new client discovers you through that delivery.
A delivery page in your own brand
A delivery page flips the script: your logo, your colors, a note for the client, your files presented cleanly, approval and tracking all in one place. Same work, delivered like a studio.
That's exactly what xFer does: you drop your files, you get a page in your brand, your client downloads and approves in one click, and you can see where every delivery stands.
In short
An anonymous transfer delivers files; a branded page delivers an experience. At the moment that matters most, pick the packaging that elevates your work instead of flattening it.